![]() ![]() Click-to-Messenger ads combined with chat marketing can promote your business generally but also be used for creating a dialogue with specific customers. Additionally, using chatbots with ads that click to Facebook Messenger can create a sales funnel that can start a casual conversation to build interest in your business before actually selling a product. Easily scaling your interactionsĪ general click-to-Messenger ad on Facebook can reach out to a great number of people who might then start one-to-one conversations about their specific needs. Repeat customers will also help improve overall brand recognition. This kind of Messenger conversation can help you improve your engagement with past purchasers to create a long-term relationship with that customer. Recapture your customers with personalized contentĪ click-to-Messenger Facebook ad can be customized to send messages and promotions to customers who have already interacted with your brand and perhaps previously made a purchase. By displaying ads that click to Facebook Messenger within your Stories, you can take advantage of this highly engaging format to help potential customers make informed purchases. What’s more, 50% of consumers want to discover new products through Stories. In particular, Stories have a big impact on what people buy: 58% of people say they have visited a brand’s website after seeing a product or service in a Facebook Story and 31% have gone to check out the product in-store. Messenger marketing is an effective way to enable discovery and influence purchase decisions. Use Facebook Messenger to capture your audience’s attention ![]() All you have to do is select your target audience or location when setting up your ad and your chatbot will take care of the rest. You can also send personalized messages to people in the designated area with deals on your products. This helps drive local traffic and increase your product sales. Other benefits of an ad campaign based on click-to-Messenger ads include: Targeting a custom audience networkĬlick-to-Messenger ads allow business owners to specifically target an audience network according to geographic location. Additionally, click-to-Messenger ads can maximize lead conversion without excessive Facebook advertising costs. In addition to starting conversations, a click-to-Messenger campaign can also increase traffic, drive sales, help you build a subscriber list and target a custom audience network. Ads that click-to-Messenger not only provide a more personal interaction between your business and your audience, but also have the advantage of supplying that contact instantly. And when consumers reach out to a brand on social media, 40% of them expect a response within one hour. These days, potential customers expect to have personal relationships with brands they do business with. What are the benefits of click-to-Messenger ads? And Facebook Ads Manager can create click-to-Messenger ads tailored for specific needs or desired business outcomes. ![]() They appear just like regular ads, except they have a Send Message button. As a result, you can capture your audience’s attention when they’re scrolling. Once the interaction has begun, you can engage the potential customer directly (with live chat or a Messenger bot) to answer questions, communicate special offers or provide additional information about your product or service.Īds that click to Messenger are the only kind of ads that will show up in both Facebook and Instagram feeds. Moreover, the Messenger chat acts as a launch for Facebook users interested in your product. As a result, click-to-Messenger ads allow customers to reach your business in one click. When someone clicks on your ad, it immediately launches a Messenger chat with your Facebook business page. What are ads that click to Facebook Messenger?Īdvertising that clicks directly to Facebook Messenger (known as click-to-Messenger ads) can also dramatically increase reach and engagement with potential customers. ![]()
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